But, Overall Shipments Declined!
Besides having the iPhone 13 as the bestseller, Apple also topped the premium segment with a 40% share followed by Samsung and OnePlus. For those who don’t know, the iPhone 13 also became a best-selling phone globally back in April.
However, the report reveals that the overall shipments declined by 11% YoY with a total of 54 million units only in the July-September quarter. It is said that the reason for the decrease in numbers is due to the high base last year and lower demand for the entry-tier and budget phones in Q3, 2022. Almost all brands were impacted by the lower-than-expected shipments but the budget segment was the most affected.
The handset market saw a decline of 15% YoY. Even the feature phone segment registered a 24% dip “due to adverse macroeconomic conditions.“
As for who led the market, it was clearly Xiaomi with a share of 21%. Although, the shipments declined by 19%. The report suggests that the budget segment had lower demand while the mid-tier helped the company maintain its first position. Samsung took the second spot (19%) and became the fastest-growing brand in the top five. This was followed by Vivo (14%), Realme (also 14%), and Oppo (10%). With its first phone (1), Nothing was able to have a mid-share and a share in the premium tier.
More insights reveal that 5G smartphones saw a growth of 31% with a total of 32% shipments, showing the eagerness of people to upgrade to a 5G phone after the official rollout. Xiaomi became the top 5G smartphone brand in Q3 2022 in the sub-Rs 20,000 price bracket.
Counterpoint Research’s Senior Research Analyst Prachir Singh believes that we will “witness a demand uptick during the year-end sales.” It remains to be seen what the Q4, 2022 report will tell us. Meanwhile, do share your thoughts on the Q3 findings in the comments below.
